Ignore
that request from LinkedIn or Twitter at your peril — it might be a job offer,
according to a global study released Wednesday.
The
study, commissioned by U.S. human resources firm Kelly Services, found that 39
per cent of Canadians polled have been contacted through a social media website
or network in the last year about a possible job opportunity.
Of
those surveyed, 14 per cent of Canadians said they were hired after having been
contacted via websites like LinkedIn, Twitter and Facebook.
"Social
media is rapidly revolutionizing the recruitment process because it broadens
the access to an enormous pool of candidates," said Michael Webster,
executive vice-president of the Americas region for Kelly Services in a
statement.
"We
are also seeing the impact access to smart technology has on retention as the
work and personal lives of today’s employees are more commonly blended
together. Suddenly employees have the flexibility to engage socially or
accomplish work tasks at any given time."
A
majority (60 per cent) agreed that these networks were a good way for them to
forward along job opportunities to friends and colleagues and about half (48
per cent) said they would be interested in receiving such offers.
"Employees
are more social and more flexible in the way they engage with trusted friends
and work colleagues on social media and, increasingly, they expect to have
access to technology in the workplace to enable that," said Webster.
The
survey, which polled 122,000 people from around the world, found that, on
average, 41 per cent said they were contacted in the last year about a job
through social media.
Brazil
was the highest at 74 per cent, while the figure for the United States matched
Canada at 39 per cent.
The
annual online survey was conducted from October 2012 to January 2013 and polled
7,513 people in Canada.
The
polling industry's professional body, the Marketing Research and Intelligence
Association, says online surveys cannot be assigned a margin of error because
they do not randomly sample the population.
The Canadian Press
Ignore
that request from LinkedIn or Twitter at your peril — it might be a job offer,
according to a global study released Wednesday.
The
study, commissioned by U.S. human resources firm Kelly Services, found that 39
per cent of Canadians polled have been contacted through a social media website
or network in the last year about a possible job opportunity.
Of
those surveyed, 14 per cent of Canadians said they were hired after having been
contacted via websites like LinkedIn, Twitter and Facebook.
"Social
media is rapidly revolutionizing the recruitment process because it broadens
the access to an enormous pool of candidates," said Michael Webster,
executive vice-president of the Americas region for Kelly Services in a
statement.
"We
are also seeing the impact access to smart technology has on retention as the
work and personal lives of today’s employees are more commonly blended
together. Suddenly employees have the flexibility to engage socially or
accomplish work tasks at any given time."
A
majority (60 per cent) agreed that these networks were a good way for them to
forward along job opportunities to friends and colleagues and about half (48
per cent) said they would be interested in receiving such offers.
"Employees
are more social and more flexible in the way they engage with trusted friends
and work colleagues on social media and, increasingly, they expect to have
access to technology in the workplace to enable that," said Webster.
The
survey, which polled 122,000 people from around the world, found that, on
average, 41 per cent said they were contacted in the last year about a job
through social media.
Brazil
was the highest at 74 per cent, while the figure for the United States matched
Canada at 39 per cent.
The
annual online survey was conducted from October 2012 to January 2013 and polled
7,513 people in Canada.
The
polling industry's professional body, the Marketing Research and Intelligence
Association, says online surveys cannot be assigned a margin of error because
they do not randomly sample the population.
The Canadian Press
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